6 Digital Marketing Jobs to Apply for in 2023
Digital marketing roles are one of the hottest jobs in this day and age, with continuous technological developments pointing to an increase in exciting career opportunities in this field.
Wondering what your next role in digital marketing might be? We’ve come up with a list of six in-demand jobs to help you narrow down your choices:
1. Content Manager
Content marketing involves creating content to drive up interest, engagement, and conversion. The key responsibilities of a content manager include boosting website traffic, and building familiarity between a brand and its target consumers.
Content managers, as well as content specialists, decide the best type of content for advertisements and other marketing materials both online and offline. They may also be required to use analytics tools to measure the performance of marketing campaigns and projects.
The high demand for and longevity of this role means content managers have plenty of opportunities for career progression.
2. SEO/SEM Specialist
A search engine optimisation/marketing (SEO/SEM) expert ensures page optimisation across websites to boost search results and attract traffic, as well as increase brand awareness and exposure.
While SEO and SEM are similar, an SEO specialist generally focuses on tailoring brand keywords to drive web traffic from organic searches, while an SEM specialist works towards the same goal but handles paid searches, such as advertisements in search engine results.
These specialists work closely with marketing teams that comprise copywriters and content strategists to develop new ideas and campaigns to boost user engagement and traffic.
3. UX Designer
A user experience (UX) designer analyses target audiences’ behaviours when engaging with a website, and applies their findings to create a user-friendly and attractive site.
While UX design is commonly considered a tech job, it plays an important role in the overall digital marketing ecosystem as good UX greatly helps towards achieving marketing goals, such as increasing traffic and enhancing user engagement.
4. Email Marketing Specialist
Newsletters are a key pillar in digital marketing. Using electronic direct mail marketing software, or email automation tools, email marketing specialists ensure alerts, newsletters, reminders, and updates sent to target audiences effectively serve their intended purpose and yield the desired result.
Email marketing helps increase brand awareness and establish familiarity between brands and consumers, and is a direct way of reaching target audiences. An email marketing specialist is in charge of creating, curating, and directing content that goes into such an email, making communication a key skill to have for those interested in this role.
5. Brand Manager
Brand positioning, company revamps, product launches – a brand manager oversees it all. Audience perception is everything to a brand manager, who ensures the integrity of a brand’s identity.
Brand managers are tasked with overseeing marketing campaigns and creating brand identity guides, in addition to serving as a liaison between decision-makers and executives. A career as a brand manager is highly scalable, meaning there is a myriad of professional opportunities available in the wider marketing landscape for those with experience.
6. Social Media Manager
A social media manager spearheads the direction and creation of social media content, aimed at driving up engagement with a brand’s online presence. A social media manager heads a team of social media executives and specialists to manage brand pages, answer consumer questions, ensure adherence to platform rules, and maintain the brand identity.
As a social media manager, you can expect to lead brainstorming sessions and direct the development of written, pictorial, and video content, among others, to populate the social media pages under your purview. You will also take the lead in page analytics, and are responsible for proposing strategies to attract engagement and larger audiences.
If you have a finger on the pulse of all things trendy and creative, this could be the career for you!
Unleash the Marketing Maestro Within
Singapore Institute of Management’s 100% online Graduate Certificate in Digital Marketing (E-Learning) equips you with the fundamental knowledge and skills you need to secure better career opportunities in the world of marketing.
Built for the working professional, this part-time course sees you studying one subject at a time, with a completion period of only eight months, so that you honour your work-life-study balance while actively upskilling.
Interested to know more? Schedule a 15-minute call with our Student Advisors to find out more about how this programme can rev up your digital marketing career!
